The Applied Human Factors and Ergonomics International NEWS - February 2009 - Number 12 |
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AHFE Newsletters Previous Issues 2007-2008: |
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HIGHLIGHTS - Cross-Cultural User Experience Design
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If you have any questions or comments, or if you would like to contribute, please contact the editor, Dr. Abbas Moallem . The opinions expressed in this newsletter are the sole responsibility of its authors and do not represent any institution or company. Subscribe / Unsubscribe |
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Cross-Cultural User Experience Design Globalization leads to extensive interaction between different cultures, either directly or indirectly. Differences in cultural mentalities and environments lead to different needs towards computing systems across different cultures, and this will often influence the interaction between computers and users. To support current complex use of technology, previously narrow and static vision of culture and the approach by simply applying cultural conventions in localization work are far from sufficient. It is important to accommodate cultural differences in design of user experience. The previous experience will influence users’ requirements for the system. For instance, Chinese people already established clear associations for the standard colors used in working conditions (Yellow for Caution, for example), which were not found before. Values held by different cultures may affect the functionality required. Nielson (1990) reported the findings of LYRE, a French hypertext product, which allowed users to analyze a poem from various viewpoints. While in France it was accepted that students cannot add their own viewpoints but only use the viewpoints the teacher had added, it was not well received by potential Scandinavian users. A challenge of effective metaphor design is that people from different cultures have different perception for the same real-world objects, since users’ knowledge of everyday life and real world experience differ from culture to culture. Standardized symbols in a country may be misunderstood in other parts of the world. Abstract symbols and rarely used abbreviations caused the most confusion, while pictorial symbols were recognized more often but the meaning tended to be linked to particular cultural context. Caution is needed for the use of gestures as icons, since the same hand gesture often mean differently, sometimes the opposite, for different cultures. People with inferential-category or relational-contextual cognitive styles group objects on different basis, and this influences their performance with machine interfaces. Choong and Salvendy (1999) found that Chinese users performed better if the content was organized in a thematic structure and American users performed better with a functional structure. Time orientation affects how people arrange tasks and therefore impose a big impact on the information structure design. Rau, Gao, and Liang (2008) reviewed previous studies that users with polychronic time orientation browsed faster and took fewer steps than those users with monochronic time orientation in a hypertext environment. References
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Specialized Journal and Newsletters "Human Factors and Ergonomics Society Bulletin," Volume 52, Number 1, January 2008. “DoD Ergonomics Working Group NEWS,” Issue 84, January 2008. Healthy Workplaces. Good for you. Good for business, European Agency for Safety and Health at Work, Magazine 11
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“Technology News 534 - QuickFit Earplug Test Device,” NIOSH , 2009-112 "Colds and Quality Of Sleep Linked, Study Shows," CNN.COM, January 13, 2009. “'Visions link' to coffee intake,” BBC.CO.UK, 14 January 2009 “A Little Less Flash At Annual Gadget Show,” NPR.ORG, Jan. 7, 2009.
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“Workplace exposure to vibration in Europe: an expert review,” European Agency for Safety and Health at Work, December, 19 2008." “Engineering Controls for Reducing Continuous Mining Machine Noise,” NIOSH Publication No. 2008-145. " http://www.cdc.gov/niosh/mining/pubs/pdfs/2008-145.pdf “Report - Protecting workers in hotels, restaurants and catering,” European Agency for Safety and Health at Work, July, 07 2008. |
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Upcoming Events and Conferences 2009 9 - 12 March 2009, IEEE HealthCare Ergonomics Conference 2009, Portland, Oregon, USA 23-26 March, 2009, Applied Ergonomics Conference and Exposition, Reno, Nevada. " http://www.iienet2.org/Ergo/Conference/default.aspx |
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Call for Papers, Journal of Theoretical and Applied Electronic Commerce Research, Special Issue on eHealth and Services Computing in Healthcare, |
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The AHFEI Proceedings on CD is now available, Order it Now Order the AHFE International 2008 Proceedings. This is an important resource for you digital library containing over 500 papers with an easy search features. |
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Sponsorship of the AE International 2010 Conference Organizations wishing to sponsor a special event or to be a general sponsor of the conference are welcome to contact Dr. Abbas Moallem (Abbas.Moallem@sjsu.edu).
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Contribute to Applied Ergonomics International NEWS We welcome your contribution to the Applied Ergonomics International NEWS. Please send us interesting news, short articles, interesting websites, etc. We will consider your comments and contributions for upcoming issues. Please send your contribution to the editor, Dr. Abbas Moallem (abbas.moallem@sjsu.edu). |
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Applied Human Factors and Ergonomics International NEWS The Applied Human Factors and Ergonomics International NEWS is a newsletter about Ergonomics and Human Factors topics, The Applied Human Factors and Ergonomics International 2010 conference deadlines and activities, the Applied Human Factors and Ergonomics International 2010 Exhibition, news in the area of Ergonomics and Human Factors, and more. If you have any questions or comments, or if you would like to contribute, please contact the editor, Dr. Abbas Moallem abbas.moallem@sjsu.edu. The opinions that are expressed in this Newsletter are the sole responsibility of its authors and do not represent any institution or company. Applied Human Factors and Ergonomics International NEWS |
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